

ABOUT


Healing begins with the decision to prioritize your well-being.
About Demi Cortez
My Journey to Awakening Coaching
As a child I always had a desire to serve in some capacity. I just had no idea that my passion would lead me to Life Coaching. Throughout my entire career path, I've always found myself in a field of service and coaching. From management positions coaching my advisors, to my esthetics career coaching clients on their skin and even mentoring/coaching other estheticians on business and esthetics.
Now with over 12 years of experience as a master esthetician, I’ve had the privilege of helping individuals feel confident and radiant in their own skin. Drawing from that hands on experience, I learned that true beauty and confidence starts from within. While helping clients address external concerns, I saw the profound impact of emotional well-being on self-esteem and overall health. This realization fueled my passion to go deeper—to help people heal, grow, and transform on a more profound level. My passion for empowering others to embrace their own beauty and self-worth magnified and that led me to expand my focus beyond the surface, inspiring my transition into life and wellness coaching.
As a certified life coach I’m committed to helping my clients heal from trauma, manage stress, and navigate life’s most challenging experiences with clarity and confidence. My passion lies in providing a safe, supportive space where clients can uncover the root of their struggles, dismantle limiting beliefs, and reconnect with their true authentic self. Drawing on tools and strategies rooted in personal empowerment and growth, I work with my clients to build resilience, reframe their mindset, and turn obstacles into opportunities for transformation.
I believe in the power of inner transformation to create lasting change. Whether it’s breaking free from anxiety, building emotional resilience, or realigning your life with your purpose, you must do the hard work to see effective change. My mission is to empower you to embrace your full potential and create a life filled with confidence, balance, and fulfillment.
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What is Awakening Life and Wellness Coaching?ALWC is an Atlanta based Coaching practice operated by Demi Cortez. The practice specializes in a range of transformative coaching techniques designed to help you achieve personal growth and fulfillment. Areas of focus are mastered through mindfulness, life balancing techniques, trauma healing, self-esteem building and overall lifestyle wellness. Demi's unique approach is directed towards meeting you where you are presently and then helping you overcome the obstacles stopping you from becoming the best version of yourself.
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Does ALWC accept insurance?ALWC does not accept insurance. However, HSA/FSA is accepted on a case by case basis. You can contact the practice directly to check acceptance. You may also select Afterpay during checkout for additional subscription payment methods that may be suitable for your budget.
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Is a life coach the same as a therapist?No, a life coach is not the same as a therapist. At ALWC, helping you identify your goals, create actionable plans, and overcome obstacles to achieve a more fulfilling and successful life is the focus. Therapists are trained to diagnose and treat mental health disorders, often exploring past experiences and emotional issues to facilitate healing.
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Does ALWC work with kids?ALWC can work with teens and young adults as well. The best way to determine if coaching for kids or teens is suitable will be to set up a discovery call to discuss the issues and maturity level of the potential client.
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Is there a fee for the discovery call?No, the discovery call is a complimentary assessment to determine if ALWC is a fit for your coaching needs. After the call your first session or package may be purchased at that time to start services. The call is done via Phone, Zoom or FaceTime.
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Are in person appointments available?ALWC focuses on virtual and online appointments primarily at this time.
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What makes ALWC qualified to coach?#1 I have been coaching my clients for years "unknowingly". This passion led to the transition to full time life and wellness coaching. #2 My deep commitment to my client's personal growth sets me apart. My job is to help each client achieve their desired level of greatness. I also now have an enhanced skillset that qualifies me with effective tools and a comprehensive understanding to support my clients on a deeper level. #3 My coaching style is very personalized. I meet my clients where they are in their lives and we work on an appropriate course of action to make the coaching process effective and really transformative.